How To Use Pop Up Display Boxes To Promote Business?

Today's consumers buy in brick-and-mortar stores quite differently than they did ten years ago. They compare costs, look for product reviews, and quickly receive the opinions of their family, friends, or social network to assist them to make a purchasing decision. With so many product alternatives available both in-store and online, large and local companies must fight for customer attention and differentiate themselves from the competition.

The consumer's perception is greatly influenced by visual merchandising.

Retail displays are frequently used by successful consumer goods businesses to boost product exposure and brand recognition at the point of purchase (POP). Creating a fantastic POP retail display is an art form, and we're here to assist you in creating your next masterpiece.

POP Retail Displays: What Are They and Do They Work?

If you've ever been to a grocery store, retail store, or food and beverage facility, you've probably seen or even purchased something because of a POP displays are typically strategically positioned near the checkout area or other locations where customers make purchase decisions. “Do point-of-purchase shop displays truly improve sales?” you may question.”

The short answer is no. Yes! Even the most discriminating customers are swayed by a fascinating and efficient retail display, whether they realize it or not. This is because Pop up displays boxes draw attention to the product with high-quality visuals and content, boosting the probability that the item will be added to the shopper's basket. Indeed, POP retail displays have been found to improve sales by up to 20%.

How to Create an Effective Point-of-Purchase Retail Display?

Understanding how today's shoppers engage with POP displays is critical for creating an efficient retail experience. Here are three critical considerations to bear in mind:

Increase Brand Awareness: When it comes to retail display design, less is more. Colors and graphics on your display should be eye-catching but not so loud that they clash with the primary product package. A superb display not only promotes your brand but also draws attention to the goods.

Simple to Assemble: Once your display arrives on-site at a shop or retailer, it is frequently up to a third party or your sales agent to assemble it. An efficient retail display is built to be foolproof, making setup simple for any employee. This is why it is critical to design an easy-to-assemble display within the allotted space to ensure it reaches the floor as intended. Check with your Reuseable: Not every display — also known as a temporary POP retail display — is intended to last a long time. Consider whether your product might benefit from a reusable or refillable display. This will influence your material and print quality choices, as well as the overall structural design. Planning for reuse is an excellent method to enhance the return on investment on a display's cost.

A detachable header is available on some POP displays, such as our Two-Tier Counter Display. Instead of developing and purchasing a new counter display, companies may simply change the header image on existing displays to correspond with current marketing campaigns or short-run promotions using digital print.

Additional Considerations for Point-of-Purchase Retail Displays:

The needed footprint, or the square footage of the area that your display will take on the floor, counter, or shelf, is another element to consider when creating your retail display. Check with your retail partners to ensure that your display satisfies their dimension and space requirements. In terms of the print process, you can have your display flexo printed, digitally printed, or a mix of the two. The color spectrum of traditional flexo printing is restricted, although it can be more cost-efficient for big volume orders. Digital printing, on the other hand, provides for a complete CMYK color process and does not need the fabrication and machining of custom made print plates.

While digitally printed retail displays may be a more expensive per piece, the savings in setup costs are frequently offset in the long term.

Before deciding on a print method for your POP retail displays, it's a good idea to contact an experienced package provider to decide which approach is ideal for your company's needs and product.

Custom POP Displays can help you create an impactful retail experience:

Point-of-purchase retail displays are a simple yet efficient approach for companies to maximize space in a congested retail environment while capturing the attention of today's consumers. Although designing a successful point-of-purchase retail display is an art form, it is accessible to both big and local companies.

The custom packaging from Halcon Packaging enables creating and buying retail displays easier and faster than ever before. We've put up a variety of pre-designed retail displays for you to choose from — just pick a style and position your photographs on the die-line provided. Our Retail Display Program is more than simply a visual tool to stimulate ideas; it was created to accelerate delivery by shortening the development process, allowing you to get your product to market faster.